Analytics can give you immediate valuable information about which type of customers?

What does the following definition describe? ‘The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.’

Marketing channels Demographics Audience segmentation Group dynamics Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following statements is true when it comes to taking a business online?

Stick to what you are doing and don’t make changes The same content works across online and offline platforms Use analytics to make informed decisions Use analytics to track your customers across the Internet Download Google Digital Garage Certification Exam Answers (PDF)

Fill in the blank: If an ad is not performing well, one effective tactic is to _____________.

Try a different search engine Tweak the ad’s copy and analyse the results Hire a professional ad agency Delete the ad and try again Download Google Digital Garage Certification Exam Answers (PDF)