A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?

With pay-per-click search advertising, when are you charged?

Each time your ad is displayed on the search results page. Each time a customer makes a purchase from your website. When your ad goes live. Each time a customer clicks your ad. Download Bing Ads Accredited Professional Exam Answers (PDF)

How do bid adjustments (modifiers) affect the display of your ad?

They trigger the display of your ad when terms in your keyword appear in any order in the search query. They cause a word or phrase to be inserted at display time into the ad. They affect the number of times your ad is displayed in a given month. They increase the likelihood that your […]

What are two ways you can take advantage of audience targeting? (Select 2)

Create Remarketing Audience lists Associate In-Market Audiences to your campaigns Manage your Shopping campaigns Adjust keyword bids Download Bing Ads Accredited Professional Exam Answers 2021 (PDF)