Google Ads Measurement Answers

A marketing manager wants to know what factors influence conversion volume, apart from conversion delay. Choose three. What three additional factors would you cite? Choose three.

Sara TaylorComments Off on A marketing manager wants to know what factors influence conversion volume, apart from conversion delay. Choose three. What three additional factors would you cite? Choose three.
  • Changes to ads
  • Changes to default browser
  • Changes in competition or seasonality
  • Changes to attribution model
  • Changes to discrepancy model

The correct answer is:

  • Changes to ads
  • Changes in competition or seasonality
  • Changes to attribution model

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Google Ads Measurement Answers

Which of the following can be used to describe enhanced conversions for leads?

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Uses third-party data Requires Google Click Identifier (GCLID) storage Requires customer relationship management (CRM) system modification. Uses hashed, first-party data The correct answer is: Uses hashed, first-party data
Google Ads Measurement Answers

How should marketers evaluate their campaigns?

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Use lifetime value analysis to examine the impact to brand lift metrics. Focus on the worst-performing ads and reduce the frequency of that ad, then reevaluate. Check whether the result of a specific objective exceeded or fell short of its goal. Check whether all the budget was used for the campaign or not. The correct […]
Google Ads Measurement Answers

What does Google Analytics 4 refer to as interactions on a website or app?

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