Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.

Most web analytics tools can tell you what information about the user?

Their contact details, their behaviour and their operating system Their location, type of device they’re using and pages visited Their location, type of device they’re using and contact details Their interests, when they delete their browser cookies and their location Download Google Digital Garage Certification Exam Answers (PDF)

What is an example of product merchandising?

Running an ad for your products Adding a way for customers to filter your products Displaying very specific, featured products on your home page Cross-selling products in the checkout process Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following is a benefit of search advertising over display advertising?

Search ads are more likely to be clicked on Search advertising is cheaper than display advertising Search advertising allows ads to be created in multiple formats Search advertising is shown to customers who are searching for your specific terms Download Google Digital Garage Certification Exam Answers (PDF)