Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.

If a person adds a product to a shopping cart but then leaves the website – which of the following tactics is most likely to encourage that person to return and purchase the product?

Retargeting with a display ad encouraging newsletter sign-up Redesigning your website Creating a Facebook page for your business Retargeting with a display ad that has a discount coupon Download Google Digital Garage Certification Exam Answers (PDF)

Mobile Apps Are A Great Tool To Engage With Customers On The Go. What Is One Of The Major Benefits Of A Mobile App Over A Website?

Apps allow you to send push notifications Apps are easy to access on the app store Apps generally work on more mobile devices Apps allow you to collate more data on your customers Download Google Digital Garage Certification Exam Answers (PDF)

When creating a presentation based on lots of data, what principle should you bear in mind?

Show all the information available, to give your audience as much context as possible Tailor your approach to your audience in order to tell a better story Stick to visual graphics only, as everyone will prefer this presentation format over tables and text Present all information in the same way because everyone interprets things similarly […]