A custom audience is a type of remarketing list. What is NOT required to set this up?

With LinkedIn Profile Targeting, you can target customers based on what criteria?

Company Job Industry All of the above Download Bing Ads Accredited Professional Exam Answers (PDF)

Choose 2 targeting options that would allow you to better serve ads to potential customers who meet specific criteria.

Age/gender In-Market audiences provided by Microsoft Advertising All time zones All countries Download Bing Ads Accredited Professional Exam Answers (PDF)

Why is it important to choose the right keywords? (Select 2)

Prevents your campaign from being paused Helps more customers find your ads. Drives more relevant traffic to your website. Lowers your incremental bids. Download Bing Ads Accredited Professional Exam Answers (PDF)