What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two.

If you were advising a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy, which secondary bid strategy should you advise them to choose?

Enhanced CPC Maximize Clicks Manual Max CPC Target Return On Ad Spend (tROAS) Download Google Shopping Ads Certification Exam Answers (PDF)  

Why is it recommended to have a remarketing list with a Smart Shopping campaign?

A remarketing list will help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign. A remarketing list will help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products. A remarketing list will help […]

You’d like to promote your products across Google’s platform but aren’t sure if you should go with a Smart Shopping campaign or a Standard Shopping campaign. Which statement is true about Smart Shopping campaigns?

Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search. Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel. Smart Shopping campaigns can help you find and […]