Which of the following are options for checking out when shoppers purchase an item? Choose three.

What is the difference between a customer-in strategy and a function-out strategy?

A customer-in strategy focuses on providing an excellent experience to customers, while a function-out strategy focuses on enabling internal teams within their current confines. A customer-in strategy focuses on bringing customers into your flywheel, while a function-out strategy focuses on more mathematical approaches to increasing revenue. A customer-in strategy prioritized the needs of your customer-facing […]

If someone asked you which bidding strategies they can use in a Standard Shopping campaign, what would you tell them? Choose two.

Viewable cost per impression (CPM) Enhanced cost-per-click (eCPC) Target return on ad spend (tROAS) Maximize conversion value Download Google Shopping Ads Certification Exam Answers (PDF)  

What are two features of a Standard Shopping campaign? Choose two.

Standard Shopping campaigns optimize your goals based on real-time signals across all Google platforms. Standard Shopping campaigns give you more control by letting you manually set up your campaign, bidding, and product groups. Standard Shopping campaigns give you more control by letting you create and edit an ad format. Standard Shopping campaigns also allow for […]