Fill in the blank. Marketing automation is a software platform designed to help marketers automate _______ tasks.

How does the linear attribution model calculate credit?

Equal credit is assigned to all interactions that occurred before the conversion. 22.5% of credit to the first interaction, the interaction that created the contact, the interaction that created the deal, and to the interaction that closed the deal. The final 10% is assigned to the remaining interactions evenly. More credit is given to interactions […]

What is the difference between the buyer’s journey and customer journey?

The buyer’s journey focuses on activities leading up to a purchase, while the customer journey extends beyond a purchase. The buyer’s journey is used by the marketing team, while the customer journey is used by the customer support team. The buyer’s journey focuses on attracting and engaging leads, while the customer journey focuses on delighting […]

Using software to enroll every person who downloads a specific ebook into a month-long email campaign is an example of what?

Marketing automation AI Clean data Dirty data Download HubSpot Inbound Marketing Certification Exam Answers (PDF)