Which distribution channels help drive new audiences? Select all that apply.

The following content distribution goal is missing a SMART goal element. What is missing? // Since we generated 300 leads from our previous e-Book, we want to generate 400 leads when we promote our next e-Book. This will support our inbound marketing initiatives to increase our number of qualified leads this year.

Measurable Attainable Relevant Time-bound Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

What is the drawback to using the last touch attribution model?

This model would show low-value touches (like email clicks) equal to high-value conversion activities (like demo requests). This model makes it difficult to justify your team’s impact on your company’s bottom line. This model lacks the ability to recognize actions that occurred outside a certain window of time. This model ignores potentially influential interactions that […]

Fill in the blank: In order to determine when you should deliver certain content to your audience, you need to understand _____.

Your martech stack The buyer’s journey How social media platforms work How to publish blog content Download HubSpot Inbound Marketing Certification Exam Answers (PDF)