Which distribution channels help drive new audiences? Select all that apply.

Your boss wants a report on the success of your blog. What information should you NOT analyze?

Number of clicks on the offer within the post Popular articles by topic, author or promotion channel Number of views for each post Number of keywords per blog post Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Which of the following is an example of a buyer’s journey?

Dog-owner Dia is a first-time dog owner that rescued an adult dog from a local shelter. They work from home and enjoy playing with their dog on breaks. They enjoy watching dog training YouTube videos and subscribe to channels like “The Pawfect Pup” and “Ruff Life”. Dog-owner Dia hired a local dog trainer to teach […]

Leveraging the data that’s already accessible to you is a part of which step of implementing behavioral marketing and customer segmentation?

Define the interactions you want to track. Implement tracking. Analyze and report how people are behaving on your website. Use this information to segment your contacts. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)