Google Ads Video Answers

TrueView in-stream and TrueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)?

Knowledge GlassComments Off on TrueView in-stream and TrueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)?
  • TrueView discovery
  • TrueView for action
  • TrueView for reach
  • TrueView in-stream

Download Google Ads Video Certification Exam Answers (PDF)

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Google Ads Video Answers

Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. She knows YouTube has two specific audience solutions that can help her accomplish this for the client. What are the two audience solutions? (Choose two.)

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In-Market audiences Custom Affinity audiences Life Events audiences Demographics audiences Custom Intent audiences Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She’s using Custom Affinity to reach users who recently searched for bike helmets or downloaded a bike-related app. Which elements build Sara’s Custom Affinity audience?

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App downloads, tours, website LAN, and app user permissions Calculations, returns, website SSL, and app store visits Keywords, places, website URLs, and app downloads Preferences, visits, website FTP, and total app updates Download Google Ads Video Certification Exam Answers (PDF)
Google Ads Video Answers

What’s the best description of Affinity Audiences on YouTube?

Knowledge Glass

Affinity Audiences on YouTube reach people based on what they’re actively researching, intent to purchase indicators, and surveys. Affinity Audiences on YouTube reach people based on their age, connections, and product count. ​ Affinity Audiences on YouTube reach people based on their lifestyle, interests, and consumption habits. Affinity Audiences on YouTube reach people based on operating […]