Google Ads Video Answers

Ryan manages YouTube campaigns for a client who’s interested in how engaged his viewers are with his content. He’d really like to know when they’re dropping off, to make his calls-to-action are visible. Which YouTube Analytics report did Ryan share with his client?

Knowledge GlassComments Off on Ryan manages YouTube campaigns for a client who’s interested in how engaged his viewers are with his content. He’d really like to know when they’re dropping off, to make his calls-to-action are visible. Which YouTube Analytics report did Ryan share with his client?
  • The traffic sources report
  • The audience retention report
  • The device duration report
  • The watch time report

Download Google Ads Video Certification Exam Answers (PDF)

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Ben’s client owns more than 20 vitamin shops around the region and has seen success with YouTube advertising. Ben has recommended store visits for TrueView for action as a measurement solution to connect online influence to offline action. The client has asked Ben to explain which events trigger a store visit. Which two events trigger a store visit for TrueView for action?

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Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad?

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Invest in high-end camera systems to shoot video ad segments. Use bright colors and loud noises to capture attention in the first five seconds. Hire a professional writer to craft the scripts for your YouTube campaigns. Front-load the story arc by opening the ad with impact and grabbing their attention. Download Google Ads Video Certification Exam Answers (PDF)