To Earn User Clicks, Ginger Should Focus On Creating An Ad That _____. (Choose Two.)

Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

Recommended campaign bid scaling A recommended Campaign-level Target CPA (cost-per-acquisition) A recommended average daily budget A recommended Campaign-level Target ROAS (return-on-ad-spend) Download Google Ads Display Certification Exam Answers (PDF)

What are two reasons a marketer might use Responsive Display Ads? (Choose two.)

Improved communication: Respond immediately to any website visitor query with an automated speech system or text. Cost-effective: Get more conversions at a similar cost-per-acquisition. xtended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory. Insight: Provides more robust industry data than other ad formats. Guidance: Gives instruction to […]

Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?

Influence consideration Drive action Build awareness Increase leads Download Google Ads Display Certification Exam Answers (PDF)