Hubspot Digital Marketing Certification

You want to improve your lead nurturing strategy for leads in the consideration stage of the buyer’s journey. Which approach is most aligned with best practices for consumer motivation, personalization, and ethical data use?

Sara TaylorComment(0)
  • Sending a weekly newsletter to all contacts who signed up via the website, featuring your newest products
  • Purchasing a third-party list of potential leads and sending them a mass email promoting a limited-time discount to motivate immediate purchase
  • Analyzing the specific pages leads visit on the website to segment them, then sending automated, trigger-based emails offering tailored content
  • Requiring leads to fill out extensive surveys about their needs and motivations immediately after downloading a resource

The correct answer is:

  • Analyzing the specific pages leads visit on the website to segment them, then sending automated, trigger-based emails offering tailored content.

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