Hubspot Digital Marketing Certification

What is the relationship between digital marketing and inbound marketing?

Sara TaylorComment(0)
  • They are interchangeable terms with no meaningful difference.
  • Digital marketing is the strategy, and inbound marketing is the collection of tools used to execute the strategy.
  • Inbound marketing is a specific type of digital marketing that focuses only on paid search and social media advertising.
  • Digital marketing provides the tools and channels, while inbound marketing is a methodology for using those tools to attract customers with valuable content.

The correct answer is:

  • Digital marketing provides the tools and channels, while inbound marketing is a methodology for using those tools to attract customers with valuable content.

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