Hubspot Digital Marketing Certification

You’re a fitness equipment company with 10,000 Instagram followers, but your posts typically get only 50-100 likes and minimal comments. Your main competitor has 5,000 followers but consistently gets 400-500 likes and dozens of engaged comments per post. What does this comparison reveal about the difference between vanity metrics and meaningful engagement?

Sara TaylorComment(0)
  • You should develop better photography skills like your competitor.
  • You should post more often to increase engagement.
  • You should focus on community engagement and connection more than follower count.
  • You should focus on getting more followers first.

The correct answer is:

  • You should focus on community engagement and connection more than follower count.

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Hubspot Digital Marketing Certification

What should you consider when selecting keywords to guide your content strategy?

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Keywords that appear on competitor websites Keywords with high search volume and alignments with business goals Keywords that have seasonal popularity but low relevance to your business Keywords that are trending on social media platforms regardless of relevance The correct answer is: Keywords with high search volume and alignments with business goals.
Hubspot Digital Marketing Certification

Fill in the blank: ____ your images can significantly improve page load times by reducing file sizes while maintaining quality.

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Auto-sizing Storing Compressing Archiving The correct answer is: Compressing.
Hubspot Digital Marketing Certification

How should you use keyword data when creating a content roadmap?

Sara Taylor

By ignoring search trends and focusing on past success By prioritizing topics with low importance but high completion By selecting trending questions and addressing gaps in existing content By choosing random keywords for diversity in topics The correct answer is: By selecting trending questions and addressing gaps in existing content.