Which statement best describes the current relationship between organic and paid social media?

• Organic and paid social media are completely separate strategies that shouldn’t overlap.
• Paid social media has replaced the need for organic content entirely.
• Organic content builds foundational trust while paid social amplifies reach.
• Organic social media is more important than paid advertising for all businesses.

The correct answer is:

• Organic content builds foundational trust while paid social amplifies reach.