Hubspot Digital Marketing Certification

Your company uses a CRM to store sensitive customer data. How can you ensure data security and trust?

Sara TaylorComments Off on Your company uses a CRM to store sensitive customer data. How can you ensure data security and trust?
  • By allowing open access to only company employees
  • By setting access controls to limit data to only authorized users
  • By sharing access credentials widely for team collaboration
  • By storing all data in a single protected file

The correct answer is:

  • By setting access controls to limit data to only authorized users.

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Hubspot Digital Marketing Certification

True or false? Earned media is the exposure you gain through word-of-mouth marketing, such as positive reviews, guest blog posts, public relations, or customer experience.

Sara Taylor

True False The correct answer is: True
Hubspot Digital Marketing Certification

A fashion retailer has been posting regularly on social media for eight months. They have good engagement rates, but notice their content isn’t leading to meaningful business results. Their posts focus heavily on product features and company updates. What should they prioritize?

Sara Taylor

Increasing posting frequency to boost visibility and reach Switching to video-only content across all platforms Moving toward authentic, value-driven storytelling Focusing exclusively on trending hashtags and viral content The correct answer is: Moving toward authentic, value-driven storytelling.
Hubspot Digital Marketing Certification

A B2B software company has created great content that performs well organically, but their website traffic from social media is disappointing. Which of the following strategies should they consider?

Sara Taylor

Stop creating organic content and focus on paid ads. Post the same content more frequently across all platforms. Optimize their social content for search intent and include clear calls-to-action. Switch to only video content formats. The correct answer is: Optimize their social content for search intent and include clear calls-to-action.