A B2B software company has created great content that performs well organically, but their website traffic from social media is disappointing. Which of the following strategies should they consider?

• Stop creating organic content and focus on paid ads.
• Post the same content more frequently across all platforms.
• Optimize their social content for search intent and include clear calls-to-action.
• Switch to only video content formats.

The correct answer is:

• Optimize their social content for search intent and include clear calls-to-action.