Select all that apply. Which factors do website visitors subconsciously evaluate when interacting with a site?

Fill in the blanks: ____ and ____ are two primary psychological drivers marketers should understand to create effective omnichannel strategies.

Price elasticity, market demand Customer demographics, purchase history Cognitive biases, social influence Product features, competitor analysis The correct answer is: Cognitive biases, social influence.

What is the relationship between digital marketing and inbound marketing?

They are interchangeable terms with no meaningful difference. Digital marketing is the strategy, and inbound marketing is the collection of tools used to execute the strategy. Inbound marketing is a specific type of digital marketing that focuses only on paid search and social media advertising. Digital marketing provides the tools and channels, while inbound marketing […]

In the early stage of the buyer’s journey, what type of keywords should your content focus on?

Price point and features Technical specifications and detailed user guide Broad questions and education In-depth case studies and industry reports The correct answer is: Broad questions and education.