FreshBites is a new online store selling meal kits. It has a limited marketing budget but wants to quickly build brand recognition and make its name memorable for potential customers. Which of the following strategies is most likely to use the availability heuristic to help FreshBites build initial brand recognition?

• To highlight a limited-time discount code that’s valid for 24 hours on their website and social media
• To feature detailed customer reviews prominently on their landing page and in email sign-ups
• To offer meal kits at a very low introductory price compared to competitors, mentioning this price in the first interactions with potential customers
• To consistently display their logo and a simple, positive message across multiple digital channels where their target audience spends time

The correct answer is:

• To consistently display their logo and a simple, positive message across multiple digital channels where their target audience spends time.