True or false? AI-driven A/B testing can only compare two variations at a time, just like traditional A/B testing.

Which of the following is an example of AI already being integrated into everyday marketing tools?

A social media manager using automated post scheduling A marketer manually selecting ad bids for a campaign A salesperson calling customers individually to analyze their preferences A marketer using keyword suggestion tools to plan content The correct answer is: A social media manager using automated post scheduling.

True or false? Targeting keywords that align with each stage of the buyer’s journey can increase engagement and conversions.

True False The correct answer is: True

Select all that apply. Which of the following are key factors that increase consumers’ likelihood to trust marketers with their private information during online interactions?

Demonstration of a clear value exchange Transparency about data collection and usage practices Widespread use of popular social media influencers Consumer control over their personal data The correct answer is: Demonstration of a clear value exchange Transparency about data collection and usage practices Consumer control over their personal data