True or false? AI-driven A/B testing can only compare two variations at a time, just like traditional A/B testing.

Why is building trust considered critical for a brand in digital marketing?

It guarantees positive word-of-mouth reviews from customers. It automatically ranks a brand higher in search engine results. It helps brands focus less on personalization and more on consistent messaging. It makes consumers more willing to share personal information or make online purchases. The correct answer is: It makes consumers more willing to share personal information […]

Select all that apply. Which of the following are trends that drive online consumer behavior?

Loyalty programs Social media influence Privacy considerations Personalization Omnichannel experiences The correct answer is: Social media influence Privacy considerations Personalization Omnichannel experiences

Fill in the blank: ____ your images can significantly improve page load times by reducing file sizes while maintaining quality.

Auto-sizing Storing Compressing Archiving The correct answer is: Compressing.