True or false? The digital world has reinforced the traditional linear model of how consumers connect with brands, making the customer journey more predictable.

What is one way to ensure that SEO goals and content priorities are fully integrated?

By allowing each team to work separately By arranging regular meetings for insight-sharing By focusing on keyword density By sticking to predetermined content templates The correct answer is: By arranging regular meetings for insight-sharing.

True or false? Personalization in UX includes only offering quizzes and polls for user engagement.

True False The correct answer is: False.

A B2B software company has created great content that performs well organically, but their website traffic from social media is disappointing. Which of the following strategies should they consider?

Stop creating organic content and focus on paid ads. Post the same content more frequently across all platforms. Optimize their social content for search intent and include clear calls-to-action. Switch to only video content formats. The correct answer is: Optimize their social content for search intent and include clear calls-to-action.