True or false? A mobile-friendly site automatically rearranges content for screen size and improves usability across devices.

Which of the following is NOT one of the foundational components of a digital marketing strategy?

Planning your digital marketing campaigns Evaluating your existing digital channels and assets Building your buyer personas Implementing A/B testing for landing pages The correct answer is: Implementing A/B testing for landing pages.

True or false? Understanding user behavior on your website can help you create a more effective marketing strategy.

True False The correct answer is: True

Fill in the blank: ____ are effective content types for reaching potential customers during the awareness stage of the buyer’s journey.

E-books and influencer marketing Case studies and webinars Short-form videos and influencer marketing Webinars and short-form videos The correct answer is: Short-form videos and influencer marketing.