True or false? Personalization in UX includes only offering quizzes and polls for user engagement.

A marketer wants to unify every touchpoint in a multi-channel campaign. According to the omnichannel strategy, what role does the website play?

It provides a repository for downloadable files and resources. It is used to display promotional banners that aren’t shown elsewhere. It acts as a centerpiece of your brand by connecting all marketing efforts. It is a supplementary tool for posting content. The correct answer is: It acts as a centerpiece of your brand by connecting […]

You’re a fitness equipment company with 10,000 Instagram followers, but your posts typically get only 50-100 likes and minimal comments. Your main competitor has 5,000 followers but consistently gets 400-500 likes and dozens of engaged comments per post. What does this comparison reveal about the difference between vanity metrics and meaningful engagement?

You should develop better photography skills like your competitor. You should post more often to increase engagement. You should focus on community engagement and connection more than follower count. You should focus on getting more followers first. The correct answer is: You should focus on community engagement and connection more than follower count.

Fill in the blanks: Intrinsic motivation is ____, while extrinsic motivation is ____.

behavioral, cognitive rational, emotional driven by internal rewards, driven by external rewards based on one’s needs, based on one’s values The correct answer is: driven by internal rewards, driven by external rewards.