According to the “mere-exposure effect” study, humans like familiarity. Your website shouldn’t make users do extra work to understand the content between pages. Consistency helps the flow of your website. Consistency is one of the primary factors for increasing the conversion rate. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
Don’t hint at or imply that there is a right or wrong answer Coach your users during testing so that they get to the right end goal. Use a script to ensure that your questions stay the same. Record all tests so that you don’t have to rely on memory. Download Hubspot Contextual Marketing Certification […]
It can help you maintain consistency across your website. The newness of the technology is appealing to the user. It delivers content that is relevant to the user’s needs. It helps users find your website through their online searches. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)