Google Ads Search Certification Answers

Your client created their company’s first Google Search campaign for their yoga school. They launched a Google Search campaign and chose leads as their campaign marketing goal. Which results can they expect by doing this?

Sara TaylorComments Off on Your client created their company’s first Google Search campaign for their yoga school. They launched a Google Search campaign and chose leads as their campaign marketing goal. Which results can they expect by doing this?
  • They could increase their email signups from potential students.
  • They could promote videos about the mission of the studio.
  • They could encourage consumers to join their studio.
  • They could bring more people to the studio’s website.

The correct answer is:

  • They could encourage consumers to join their studio.

 

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Google Ads Search Certification Answers

Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn’t want to match with people looking for anything else — just “”all-inclusive vacation Paris.”” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?

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Google Ads Search Certification Answers

You’re thinking about using automated bidding to improve the efficiency of your campaign management process. What are three ways automated bidding can improve efficiency?

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By setting manual bids for specific times of the day By setting minimum and maximum bid values according to the daily budget By saving time and marketing resources By integrating a large variety of signals to evaluate user intent By setting the appropriate bid for each and every auction. The correct answer is: By saving […]
Google Ads Search Certification Answers

What determines whether a Search ad shows in the results for a query, and in what position?

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Asset impact, which includes sitelinks and image assets. Bids, which is how much marketers will pay for a click. Ad quality, which is based on ad and website relevance. Ad Rank, which is based on a variety of factors to show useful ads. The correct answer is: Ad Rank, which is based on a variety […]