________ software is the foundation for storing all the information you have on the humans you’re connecting and building trust with.

What is key to the success of your reporting?

Setting the right goals Identifying the correct success metrics Having the correct analytics in place A, B, and C Download Hubspot Marketing Software Certification Exam Answers (PDF)

The definition of __________ is the software that exists with the goal of automating your marketing actions.

Sales automation Marketing automation Sequence automation Productivity automation Download Hubspot Marketing Software Certification Exam Answers (PDF)

Why should your call-to-action contain action-oriented language?

Because Jorie said so. A call-to-action should inspire your visitors to take an action. You don’t want a visitor to have to think too hard about what they can expect when clicking a button. B and C Download Hubspot Marketing Software Certification Exam Answers (PDF)