The SPACES model helps businesses determine the value of a community. What does the ‘A’ in SPACES stand for?

You’re in a meeting with your marketing team discussing the performance of your company’s social media community. A new team member suggests tracking the company’s profit margin as a key performance indicator (KPI) for the social media community. How do you respond?

Agree, detailing a plan to correlate profit margins directly with social media activities. Explain that while company profit margin is important, it’s not a direct KPI for a social media community. Instead, focus should be on indicators like number of members, engagement metrics, and referral traffic. Suggest that a one-track approach is best, proposing that […]

What purpose does a call-to-action serve in a short-form video?

It encourages viewers to interact in some way. It provides a break in the content. It signals the end of the video. It provides a summary of the video’s content. The correct answer is: It encourages viewers to interact in some way.  

True or false? AI can be used to tailor advertising content and target specific users based on their interests, demographics, and other data points.

True False The correct answer is: True