HubSpot Social Media Marketing Certification II Answers

How does LinkedIn’s ‘Group Identity for B2B’ work?

Sara TaylorComments Off on How does LinkedIn’s ‘Group Identity for B2B’ work?
  • It tracks individuals across different websites.
  • It groups members together based on shared professional identity attributes.
  • It relies on third-party cookies for effective functioning.
  • It gives individual-level tracking across sites.

The correct answer is:

  • It groups members together based on shared professional identity attributes.

 

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HubSpot Social Media Marketing Certification II Answers

What does Meta’s Conversions API aim to do?

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It connects marketing data directly with the Meta platform. It helps optimize ad targeting. It decreases cost-per-action. It measures results across Meta platforms. All of the above. The correct answer is: All of the above.  
HubSpot Social Media Marketing Certification II Answers

As a digital marketing manager, you’re in a meeting discussing user data and privacy on your company’s website. A colleague voices concern that first-party cookies are often seen as non-essential and a breach of privacy. How do you respond?

Sara Taylor

Clarify that first-party cookies, while they do collect user data, are essential for a functional, personalized user experience and are generally seen as more privacy-friendly than third-party cookies. Suggest a strategy to enhance user trust, advocating for a complete halt on using cookies of any kind and emphasizing the promise of user privacy over website […]
HubSpot Social Media Marketing Certification II Answers

Which of the following is NOT a reason why a business might build a social media community?

Sara Taylor

Supporting existing business or marketing efforts Counteracting negative reviews Increasing the owner’s social media following Identifying passionate fans The correct answer is: Increasing the owner’s social media following.