Within Search Ads 360, what specific action does a custom column let you access for any formula?

Search Ads 360 suddenly starts defaulting to a previously generated basic linear attribution model to track conversions instead of using the data-driven attribution model you set up last week. Why might that be happening?

Because there are too many keywords included in the bid strategy. Because the number of clicks and conversions falls below the data requirements. Because the model was created during the bid strategies learning period. Because historical data is transferring to the new model created. The correct answer is: Because the number of clicks and conversions […]

Your agency client wants to access their reporting, campaigns, and ad groups within their Search Ads 360 account. Where should they go to find that information?

They should go to Tools & Settings. They should go to the navigation menu. They should go to account picker. They should go to the data card. The correct answer is: They should go to the navigation menu.

If your customer wants to dig deeper into their Search Ads 360 campaign and view the reporting for how their business organization is set up, what do they need to have set up within their account?

Labels Custom dimensions Audience segments Inventory management The correct answer is: Custom dimensions