Search Ads 360 Certification

Your client, a pet food manufacturer, uses Google Analytics 4 (GA4) to track conversions of their new cat food product. GA4 then passes that data back to Search Ads 360. How does this client benefit from using GA4?

Sara TaylorComments Off on Your client, a pet food manufacturer, uses Google Analytics 4 (GA4) to track conversions of their new cat food product. GA4 then passes that data back to Search Ads 360. How does this client benefit from using GA4?
  • GA4 applies budget bid strategies.
  • GA4 tracks performance.
  • GA4 automates workflows.
  • GA4 optimizes keyword creations.

The correct answer is:

  • GA4 automates workflows.

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Search Ads 360 Certification

Google Ads auction-time bidding is different from Search Ads 360 intraday bidding in which of the following ways?

Sara Taylor

While Google Ads auction-time bidding sets device, location, and bid adjustments, Search Ads 360 intraday bidding overrides device, location, and bid adjustments. While Google Ads auction-time bidding adjusts bids several times a day, Search Ads 360 intraday bidding optimizes bids in real time. While Google Ads auction-time bidding sets up portfolio bid strategies spanning multiple […]
Search Ads 360 Certification

For clients, what’s one benefit of using Google Analytics 4 (GA4) to pass data back to Search ADs 360?

Sara Taylor

It tracks performance. It automates workflows. It applies budget bid strategies. It optimizes keyword creations. The correct answer is: It automates workflows.
Search Ads 360 Certification

What’s the optimal window of time to review the performance of a Search Ads 360 campaign?

Sara Taylor

One conversion cycle Four conversion cycles Two to three conversion cycles Five to six conversion cycles The correct answer is: Two to three conversion cycles