Search Ads 360 Certification

If you want to create labels in Search Ads 360, what option should you select in the navigation menu?

Sara TaylorComments Off on If you want to create labels in Search Ads 360, what option should you select in the navigation menu?
  • Select settings, campaigns, and Performance Center.
  • Select campaigns, ad groups, and keywords.
  • Select campaigns, audiences, and keywords.
  • Select audiences, Performance Center, and recommendations.

The correct answer is:

  • Select campaigns, ad groups, and keywords.

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Search Ads 360 Certification

If you have a set budget to spend on a campaign and you still hope to gain a good return on investment (ROI), what should you set up in Search Ads 360’s Performance Center to reach that goal?

Sara Taylor

You should set up conversion cart data. You should set up budget bid strategy. You should set up data-driven attribution. You should set up Google Ads auction-time bidding. The correct answer is: You should set up budget bid strategy.
Search Ads 360 Certification

Your client, a pet shop owner, wants to know how long it takes customers to buy dog food after selecting an ad. What metric in Search Ads 360 should you tell them to follow?

Sara Taylor

Tell them to follow target return on ad spend (tROAS). Tell them to follow conversion delay. Tell them to follow learning period. Tell them to follow target cost-per-acquisition (tCPA). The correct answer is: Tell them to follow conversion delay.
Search Ads 360 Certification

Your client, a pet food manufacturer, uses Google Analytics 4 (GA4) to track conversions of their new cat food product. GA4 then passes that data back to Search Ads 360. How does this client benefit from using GA4?

Sara Taylor

GA4 applies budget bid strategies. GA4 tracks performance. GA4 automates workflows. GA4 optimizes keyword creations. The correct answer is: GA4 automates workflows.