Search Ads 360 Certification

Your sneaker customer is using Google Analytics 4 (GA4) to track conversions of their new basketball sneaker release. GA4 is passing this data back to Search Ads 360. What’s an advantage of using GA4 for your customer?

Sara TaylorComments Off on Your sneaker customer is using Google Analytics 4 (GA4) to track conversions of their new basketball sneaker release. GA4 is passing this data back to Search Ads 360. What’s an advantage of using GA4 for your customer?
  • Apply budget bid strategies
  • Automate workflows
  • Optimize keyword creations
  • Track performance

The correct answer is:

  • Automate workflows

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Search Ads 360 Certification

Where do you access reporting, campaigns, and ad groups within Search Ads 360?

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In the data card In account picker In Tools & Settings In the navigation menu The correct answer is: In the navigation menu
Search Ads 360 Certification

If you realize that Search Ads 360 is defaulting to a basic linear attribution model you previously generated instead of using the data-driven model you set up last week, how might you explain that occurrence?

Sara Taylor

By saying that the number of clicks and conversions falls below the data requirements. By saying that historical data is transferring to the new model created. By saying that the model was created during the bid strategies learning period. By saying that there are too many keywords included in the bid strategy. The correct answer […]
Search Ads 360 Certification

If there’s no conversion delay in your customer’s Search Ads 360 campaign, when would you make optimizations to their just-launched bid strategy?

Sara Taylor

During weeks two to three During week one During week four During weeks six to eight The correct answer is: During week one