Customer journey analytics uses which type of data?

Which of the following is NOT a source found in the sources report?

Paid search Organic social Messaging app Other campaigns The correct answer is: Messaging app

What’s the difference between single source attribution and multi-touch attribution models?

There is no difference between single source attribution and multi-touch attribution models. Single source attribution models assign each contributing channel a slice of credit for the final conversion, while multi-touch attribution models only give credit to the channel most responsible for the final conversion. Single source attribution models assign credit to one touch point along […]

Fill in the blank: An attribution model is _____.

the use of artificial and machine learning to buy ads in real-time, instead of going through human negotiations and pre-set prices an online advertising method in which marketers place ads on search engine results pages (SERPs) a code that gets generated and stored on a website visitor’s computer when they visit your site the rule, […]