Select all that apply. Which type of metrics can help you evaluate the health of your Engage stage?

If you want to emphasize the touchpoints that initially captured leads’ attention and the touchpoints that directly led to conversions, which attribution model should you use in your report?

J-shaped attribution Time-decay attribution U-shaped attribution Last-touch attribution The correct answer is: U-shaped attribution

Select all that apply. Which of the following UTM parameters are typically only used for ads campaigns?

Medium Term Content Source The correct answer is: Medium Source

You want to build a contact create attribution report that shows how your marketing assets are generating leads over time.Which data dimensions should you include in your report?

Interaction date; asset title Interaction date; asset type Interaction source; asset type Interaction source; asset title The correct answer is: Interaction date; asset type