Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.

What is the first step in creating an online business strategy?

Identifying business goals Understanding what the competition is doing Knowing the market Aligning goals to the strategy Download Google Digital Garage Certification Exam Answers (PDF)

Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

Incorporate it within marketing materials across all channels to help raise customer awareness Create an email campaign letting your customers know why you are unique Film a video explaining your unique selling point and send it to employees Create a press release and distribute it through your channels Download Google Digital Garage Certification Exam Answers […]

When Advertisers Run Online Ads That Typically Include An Image For People To Click On, It’s Called

Search Engine Optimisation Banner advertising Display advertising Webpage advertising Download Google Digital Garage Certification Exam Answers (PDF)