What is the first step in creating an online business strategy?

What Do Website Analytics Allow You To Do?

Set up advertising accounts to drive continuous improvement Understand users behaviour and improve the effectiveness of your digital marketing efforts Interact with customers on your website to increase conversion Predict your users next move based on previous data Download Google Digital Garage Certification Exam Answers (PDF)

If the analytics for your video campaign shows people are only watching the first few seconds of your video, what can you do to try and amend this?

Change the colours to be more eye-catching Change how much your branding is shown in the video Update the description to tell people more about the video Delete the video and try again with edited content Download Google Digital Garage Certification Exam Answers (PDF)

Which tool helps you measure the success of your website?

Keyword Planner Ad Gallery Ad Preview Tool Analytics Download Google Digital Garage Certification Exam Answers (PDF)