- To help determine a marketing strategy
- To help a business understand the customer journey online
- To help a business reach a global audience
- To give insight into specific customer groups
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What is the benefit of using digital data?
It can help you make informed decisions and improve online performance Digital data is always 100% accurate Digital data allows you to save money on offline analytics Using digital data allows you to automatically reach more customers Download Google Digital Garage Certification Exam Answers (PDF)
What Do Website Analytics Allow You To Do?
Set up advertising accounts to drive continuous improvement Understand users behaviour and improve the effectiveness of your digital marketing efforts Interact with customers on your website to increase conversion Predict your users next move based on previous data Download Google Digital Garage Certification Exam Answers (PDF)
Which are the first steps you should consider when constructing an online business strategy?
Understand the target audience Change your mission statement to match the goals Create goals and identify a USP Define and segment your audiences Download Google Digital Garage Certification Exam Answers (PDF)