What type of information can KPIs provide?

When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?

To see personal data about the person who bought from you To understand what is working and what is not To increase your budget to get more traffic To advertise internationally more easily Download Google Digital Garage Certification Exam Answers (PDF)

When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?

Alongside them Below them On the next page after them Above them Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following is a benefit of using spreadsheets?

Vast quantities of data can be stored, sorted and analysed quickly Data can only be accessed when all users are online Valuable customer and market insights can be delivered quickly Spreadsheets are the only way to collect data and extrapolate results Download Google Digital Garage Certification Exam Answers (PDF)