Search engine marketing can also be called what?

Why Is It Important That You Set Goals When Planning Your Display Ad Campaigns?

To help determine the best way to collate customer data To help determine the performance and allow for optimisation To help determine where your budget will be spent To help determine the performance of your competition Download Google Digital Garage Certification Exam Answers (PDF)

Retargeting Allows You To…

Target users, based on the specific actions they take on your site Target people, based on their likes and interests Appear higher within the search results Target people before they come to your website Download Google Digital Garage Certification Exam Answers (PDF)

Which are the first steps you should consider when constructing an online business strategy?

Understand the target audience Change your mission statement to match the goals Create goals and identify a USP Define and segment your audiences Download Google Digital Garage Certification Exam Answers (PDF)