Which of the following is primarily meant to target new customers online?

Which Of The Following Is A Benefit Of Search Engine Marketing (SEM)?

Reach out to potential customers actively looking for your product or service Create different types of ad formats to show to potential customers Target people based on their interests and habits SEM is a lot cheaper than any other advertising medium Download Google Digital Garage Certification Exam Answers (PDF)

When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?

Use images direct from the internet to ensure accurate file size Use images direct from the original manufacturer Ensure images are of a high quality Use detailed descriptions instead of images to help search engines Download Google Digital Garage Certification Exam Answers (PDF)

What can using video as part of your online presence help you create?

Content that will go viral A channel to engage with customers A variety of different brand perceptions An online following and fanbase Download Google Digital Garage Certification Exam Answers (PDF)