Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?

What Is The Most Important Thing To Consider When Optimising A Search Engine Marketing Campaign?

Increasing the bid for the keywords you are targeting Increasing the relevance of the keywords, ads, and landing page Adding lots of keywords to the campaign to get more traffic Continually changing the ad copy Download Google Digital Garage Certification Exam Answers (PDF)

Which of the following will you need to start an email marketing programme?

A collection of email templates A ‘Contact Us’ form A way to collect people’s email addresses A set budget Download Google Digital Garage Certification Exam Answers (PDF)

Which of these is a good practice to keep in mind when sending emails to your contacts?

Run an A/B test on your subject line to determine which one works best Send the same generic and simple message to your entire contact database Include enough content in the email so there is no need for them to click away to read further elsewhere Only include a call-to-action on the landing page you’re linking to […]