Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?

What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again?

Second-party payment processing Third-party payment processing External payment processing Internal payment processing Download Google Digital Garage Certification Exam Answers (PDF)

When it comes to search ads, which description best describes ‘negative keywords’?

Keywords with no association to your site Keywords with a poor search volume Keywords that are excluded from a campaign Keywords that are typed incorrectly Download Google Digital Garage Certification Exam Answers (PDF)

What is an example of product merchandising?

Running an ad for your products Adding a way for customers to filter your products Displaying very specific, featured products on your home page Cross-selling products in the checkout process Download Google Digital Garage Certification Exam Answers (PDF)