Which kinds of hits does Google Analytics track?

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

Second-to-last-click attribution Assisted conversion Primary conversion Secondary conversion Download Google Analytics Individual Certification Exam Answers (PDF)

Filters cannot perform what action on collected data?

Convert dynamic page URLs to readable text strings Exclude traffic from particular IP addresses Include shopping preferences Include data from specific subdomains Download Google Analytics Individual Certification Exam Answers (PDF)

Custom Dimensions can be used as what?

Secondary dimensions in Custom Reports Primary dimensions in Custom Reports Secondary dimensions in Standard reports All of the above Download Google Analytics Individual Certification Exam Answers (PDF)