What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?

View filters are applied in what order?

Creation date Alphabetical order Random order Sequential order Download Google Analytics Individual Certification Exam Answers (PDF)

What report shows which web pages get the most traffic and highest engagement?

Frequency and Recency report Active Users report All Pages report Engagement report Download Google Analytics Individual Certification Exam Answers (PDF)

If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

/ordercomplete.php /ordercomplete/index.html /order/complete.php /ordercomplete/thank_you.html Download Google Analytics Individual Certification Exam Answers (PDF)