What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?

Auto-tagging is used to collect data from which kinds of traffic?

Search engine traffic other than Google Social media traffic AdWords Campaign traffic Website referral traffic Download Google Analytics Individual Certification Exam Answers (PDF)

Which kinds of hits does Google Analytics track?

Event-tracking hit Ecommerce-tracking hit Page-tracking hit All of the above Download Google Analytics Individual Certification Exam Answers (PDF)

What is the “Bounce Rate” in Google Analytics?

Percentage of sessions in which a user exits from a homepage Percentage of total site exits Percentage of visits when a user landed on a website and exited without any interactions Number of times users returned to a website in a given time period Download Google Analytics Individual Certification Exam Answers (PDF)