A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

Second-to-last-click attribution Assisted conversion Primary conversion Secondary conversion Download Google Analytics Individual Certification Exam Answers (PDF)

What criteria could not be used to create a Dynamic Remarketing audience?

Users who viewed a homepage Users who viewed a search result page on a website Users who viewed product-detail pages Users who returned an item they purchased Download Google Analytics Individual Certification Exam Answers (PDF)

Which user characteristic may NOT be used to change keyword bids in AdWords?

 time of day  device  location  ad preference Download Google Analytics Individual Certification Exam Answers (PDF)