What criteria cannot be used to create a Custom Segment?

Which reports require the activation of Advertising Features?

Real-time reports Cohort Analysis reports Demographics and Interests reports Geo reports Download Google Analytics Individual Certification Exam Answers (PDF)

What feature collects company-specific data such as Member Status?

Custom Filter Event Tracking Custom Dimension Custom Metric Download Google Analytics Individual Certification Exam Answers (PDF)

Once filters have been applied, what is the option to recover filtered data?

Data may be recovered within 30 days Filtered data is not recoverable Data may be recovered within 10 days Data may be recovered within 5 days Download Google Analytics Individual Certification Exam Answers (PDF)