True Or False? If Your Marketing Team Is Producing A Lot Of Content, A Large Percentage Of It Is Naturally Going To Be Valuable To The Sales Team.

What Is The Difference Between An Ideal Customer Profile And A Buyer Persona?

An ideal customer profile broadly describes your target market, and personas describe the types of people in that market. Ideal customer profiles are used primarily by marketing, and personas are used primarily by sales. An ideal customer profile should include jobs to be done, and a buyer persona includes only demographic information. All of the […]

What Is The Purpose Of Smarketing Meetings?

To have marketing and sales come together to identify and solve problems. To have marketing and sales come together to report on progress toward meeting the requirements of their SLA. To have marketing and sales come together to recognize high achievers and reward good work. To have marketing brainstorm ideas for better serving the sales […]

All Of The Following Are Reasons To Implement Technology As Part Of Your Sales Enablement Strategy EXCEPT:

To replace your processes. To provide visibility across teams. To measure the outcomes of your strategy. To automate parts of your strategy. Download HubSpot Sales Enablement Certification Exam Answers (PDF)