The distinct and steady personality or style of your brand. A particular identity or image that’s regarded as an asset to a company. The moods and attitudes of specific content pieces, which can change depending on the channel, the situation, and the audience. The set of human characteristics that are attributed to a brand name. […]
Hiring the right number of people Developing the right amount of content Getting executive buy-in for social ideas Retaining customers Download HubSpot Social Media Certification Exam Answers (PDF)