It doesn’t matter as long as the title is descriptive. It matters because you should only be including one primary keyword within your title. It matters if the blog post will be shared on Twitter since this social media channel only allows 140 characters. It matters because search engines show a limited amount of characters, […]
How do buyers describe their challenges or goals? What are possible solutions to address their challenge or goal? How do buyers perceive the pros and cons of each solution? What criteria do buyers use to evaluate the available offers? Download HubSpot Inbound Marketing Certification Exam Answers (PDF)