True Or False? A Customer’s Buying Journey Is Ever-Evolving. You Should Make Updates As You Learn More About Your Buyer Persona.

Why do you need to know what your audience is thinking and feeling on their path-to-purchase with your organization?

If you understand the underlying motivations and roadblocks of your audience members, you can start to create content that speaks to their needs. If you understand the underlying motivations and roadblocks of your audience members, you can unlock why they may go to your competitors and proactively write content to prevent that. If you understand […]

Fill in the blank. As an inbound marketer, you don’t just want your touchpoints to be efficient, you want them to be __________.

Effortless Energizing Empathetic Elephants Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

All of the following elements will help readers easily digest the content of a blog post EXCEPT:

Bolding Images Calls-to-action Whitespace Download HubSpot Inbound Marketing Certification Exam Answers (PDF)